Automakers have had to rethink many of their marketing strategies in the wake of the global pandemic and the restrictions that followed it, and Abarth, for one, has decided that virtual test drives might be just what the doctor ordered.
Beginning from today (February 8) at its Exeter dealer, in the United Kingdom, Abarth will be trialing at-home VR presentations, which if proven successful, could be expanded to other retailers across the country.
The whole experience will start with an expert delivering an Abarth crate to the front door of the customer, which houses a VR headset and a pair of Bose headphones, as well as a Bluetooth speaker and a baseball cap.