A&W Restaurants Bring Back Sriracha Cheese Curds
December 14, 2020
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Lexington, KY (
A&W Restaurants is heating up its menu with the return of Sriracha Cheese Curds. Introduced as a limited-time offer last year, they quickly sold out. They will be on the menu until January 31, or when supplies run out. Long a fan favorite, A&W’s 100% Wisconsin White Cheddar Cheese Curds became even more popular when spiced up with Sriracha seasoning. They are already contributing to A&W’s 2020 sales streak, as consumers continue to look for satisfying snacks and comfort foods.
Having experienced six months of double-digit sales growth so far this year, A&W is on track for its best year of comp-sales growth since 2015, when sales were up 9.9% over the previous year. “Guest like the Sriracha Curds because they have a kick,” said President Paul Martino, “Franchise partners like them because they give sales a kick at the end of the year.” Sriracha Curds are available in a regular size, as well as a large size for sharing. Prices vary by location.