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The lab store at the base of Tim Hortons Inc.’s headquarters in downtown Toronto opened in the summer of 2019 to much fanfare, promising “a modern interpretation” of the aging coffee shop brand. The chain was trying new things, such as selling fancier doughnuts and pouring lattes from a tap like draft beer in a pub. People lined up to get inside.
More than two years later, Tim Hortons has closed its so-called innovation cafe for good, blaming the pandemic that emptied Toronto’s financial district of all its coffee-drinking office workers.
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