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Kolkata (West Bengal) [India], September 30 (ANI/PRNewswire): The Times of India under their campaign Phirey Esho Kolkata, has launched a special edition of 'Maa Aashcen. Tumi kothaye?' on Durga Puja, celebrating togetherness and connection between loved ones during the festival. 'Maa Aaschen. Tumi kothaye?' literally means Maa Durga is coming home, where are you? Each year, during this time of the year, loved ones travel back to Bengal to be together for the biggest celebration of the year - to celebrate the homecoming of Goddess Durga. The beauty and the spirit of the festival is best enjoyed when it can be shared with families and friends. But there are many across the globe and in other Indian cities, who are unable to make it to their home this festive season. Though they will be celebrating the festival with passion in whichever part of the world they are, floods of memories will crowd the mind. 'Maa Aaschen. Tumi kothaye?', an initiative of The Times of India is a celebration of this feeling of belonging, of togetherness, and of reaching out to near and dear ones, who can't be with their near and dear ones this year. Loved ones will urge those separated to continue with the celebrations wherever they are. The idea is to remind them that they are with them this festive period and that is the real essence of Durga Puja. The print campaign brings this alive by showcasing visuals of two friends connecting through a symbol of joining their hands forming a heart. The campaign video is a tale of two friends, who now live in two different cities - Mumbai and Kolkata. The film features actress Priyanka Sarkar and dancer, actress Sreenanda Shankar as friends who share their story of separation and how Puja unites them. The film begins with both friends reminiscing a promise that they made years ago that they will never spend any Durga Puja without each other. But unfortunately, they have not been able to fulfil their promise. The video portrays the unconditional friendship between two friends, who, though settled in different cities, share the deep emotional bond among themselves. As a ritual and marker of their presence, they have sent each other Puja gifts - sarees and silver jewelry. The two of them might be physically apart as one will celebrate Durga Puja in Lokhandwala and another in north Kolkata but in spirit they will be together as they take part in Sandhi puja, Dhunuchi naach and other rituals and traditions, wearing each other's gifts. The film beautifully reminds us that the autumn sky is the same everywhere and it never allows us to be separated. The festive spirit of Durga puja unites everybody's hearts wherever they are, in spite of the distances. "While shooting for the film, I was constantly thinking of my best friend, who is now settled in Kerala. I have innumerable memories of Durga Puja from childhood to teenage years with her so during the festive season, I miss her very much," said Sarkar, adding that she liked the story of the film because it celebrates the unconditional bond between two friends and also portrays how both of them understands each other's circumstances of not being able to make it to the Puja in spite of making promises. Shankar echoes the same thoughts but is excited to be back in Kolkata to spend the Durga puja with her family. "There have been occasions when I had tours during puja so I could very well relate to the emotions portrayed in the video. But thankfully, this year, I will be able to spend the puja days with my loved ones at home in the City of Joy," added Shankar. The film is partly shot in Mumbai with Shankar with Bandra Worli Sea Link as the backdrop and partly in Kolkata's Kumartuli and iconic bonedi bari 'Badan Chandra Roy' with Sarkar. The palatial house hosts the 186-year-old Durga puja, which started in 1858. In front of the arched 'Thakur Dalan' there is a beautiful quadrangle marked by pillars and lamps. In an endeavor to connect with readers to celebrate with missed loved ones, TOI invited them to share the pictures on www.phireyeshokolkata.com. Hundreds of entries from Kolkatans and Bengalis across the cities have been received. Select quotes have been featured in the newspaper. Gini Majumdar, from Kolkata writes "My fifth puja without my son, as he is out of Kolkata for five consecutive years, three years in Bangalore and last two years in Glasgow. Missing him, and hope he joins us next year" TOI & Languages Brand Director Kaustuv Chatterjee says "TOI, India's most trusted news brand, has always celebrated the incredibly rich socio-cultural fabric of our country. Durga Puja is one of the largest festivals in the nation, in which people from all sections and communities participate and come together, not just Bengalis, to seek Durga Ma's blessings. 'Maa Aaschen. Tumi kothaye? Phirey Esho Kolkata' is created for Durga Puja to celebrate and reinforce this value of coming together, more so with those most precious to us. The campaign is about celebrating togetherness even if they are miles apart from family and friends because our festival teaches us to celebrate 'life'." This year the video has been scripted by music director, singer, lyricist Anindya Chatterjee, the video talks of Puja and how everyone carry the festivals in their hearts wherever they go, much like their loved ones. Watch the video here: www.facebook.com/TOIKolkata/videos/2620376601446122 This story has been provided by PRNewswire. ANI will not be responsible in any way for the content in this article. (ANI/PRNewswire)

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Kolkata ,West Bengal ,India ,Bangalore ,Karnataka ,Mumbai ,Maharashtra ,Bandra ,Kerala ,Anindya Chatterjee ,Sreenanda Shankar ,Durga Ma ,Priyanka Sarkar ,Kaustuv Chatterjee ,Maa Durga ,Badan Chandra Roy ,Maa Aashcen ,Gini Majumdar ,Maa Aaschen , ,Phirey Esho Kolkata ,Durga Puja ,Bandra Worli Sea Link ,Thakur Dalan ,Brand Director Kaustuv Chatterjee ,Kolkata West Bengal India ,Eptember 30 Ani Prnewswire The Times Of India Under Their Campaign Phirey Esho Kolkata ,As Launcheda Special Edition Of 39 Maa Aashcen Tumi Kothaye On Durga Puja ,Elebrating Togetherness And Connection Between Loved Ones During The Festival 39 Maa Aaschen Tumi Kothaye Literally Means Durga Is Coming Home ,Here Are You Each Year ,Uring This Time Of The Year ,Oved Ones Travel Back To Bengal Be Together For The Biggest Celebration Of Year Celebrate Homecoming Goddess Durga Beauty And Spirit Festival Is Best Enjoyed When It Can Shared With Families Friends But There Are Many Across Globe In Other Indian Cities ,Ho Are Unable To Make It Their Home This Festive Season Though They Will Be Celebrating The Festival With Passion In Whichever Part Of World ,Loods Of Memories Will Crowd The Mind 39 Maa Aaschen Tumi Kothaye ,N Initiative Of The Times India Isa Celebration This Feeling Belonging ,Of Togetherness ,Nd Of Reaching Out To Near And Dear Ones ,Ho Can 39t Be With Their Near And Dear Ones This Year Loved Will Urge Those Separated To Continue The Celebrations Wherever They Are Idea Is Remind Them That Festive Period Real Essence Of Durga Puja Print Campaign Brings Alive By Showcasing Visuals Two Friends Connecting Througha Symbol Joining Hands Forminga Heart Video Isa Tale ,Ho Now Live In Two Different Cities Mumbai And Kolkata The Film Features Actress Priyanka Sarkar Dancer ,Ctress Sreenanda Shankar As Friends Who Share Their Story Of Separation And How Puja Unites Them The Film Begins With Both Reminiscinga Promise That They Made Years Ago Will Never Spend Any Durga Without Each Other But Unfortunately ,Hey Have Not Been Able To Fulfil Their Promise The Video Portrays Unconditional Friendship Between Two Friends ,Who ,Hough Settled In Different Cities ,Hare The Deep Emotional Bond Among Themselves Asa Ritual And Marker Of Their Presence ,Hey Have Sent Each Other Puja Gifts Sarees And Silver Jewelry The Two Of Them Might Be Physically Apart As One Will Celebrate Durga In Lokhandwala Another North Kolkata But Spirit They Together Take Part Sandhi ,Hunuchi Naach And Other Rituals Traditions ,Earing Each Other 39s Gifts The Film Beautifully Reminds Us That Autumn Sky Is Same Everywhere And It Never Allows To Be Separated Festive Spirit Of Durga Puja Unites Everybody Hearts Wherever They Are ,N Spite Of The Distances Quot While Shooting For Film ,I Was Constantly Thinking Of My Best Friend ,Ho Is Now Settled In Keralai Have Innumerable Memories Of Durga Puja From Childhood To Teenage Years With Her So During The Festive Season ,I Miss Her Very Much ,Uot Said Sarkar ,Dding That She Liked The Story Of Film Because It Celebrates Unconditional Bond Between Two Friends And Also Portrays How Both Them Understands Each Other 39s Circumstances Not Being Able To Make Puja In Spite Making Promises Shankar Echoes Same Thoughts But Is Excited Be Back Kolkata Spend Durga With Her Family Quot There Have Been Occasions Wheni Had Tours During Soi Could Very Well Relate Emotions Portrayed Video Thankfully ,His Year ,I Will Be Able To Spend The Puja Days With My Loved Ones At Home In City Of Joy ,Uot Added Shankar The Film Is Partly Shot In Mumbai With Bandra Worli Sea Link As Backdrop And Kolkata 39s Kumartuli Iconic Bonedi Bari 39 Badan Chandra Roy Sarkar Palatial House Hosts 186 Year Old Durga Puja ,Hich Started In 1858 Front Of The Arched 39 Thakur Dalan There Isa Beautiful Quadrangle Marked By Pillars And Lamps An Endeavor To Connect With Readers Celebrate Missed Loved Ones ,Oi Invited Them To Share The Pictures On Www Phireyeshokolkata Com Hundreds Of Entries From Kolkatans And Bengalis Across Cities Have Been Received Select Quotes Featured In Newspaper Gini Majumdar ,Rom Kolkata Writes Quot My Fifth Puja Without Son ,S He Is Out Of Kolkata For Five Consecutive Years ,Hree Years In Bangalore And Last Two Glasgow Missing Him ,Nd Hope He Joins Us Next Year Quot Toi Amp Languages Brand Director Kaustuv Chatterjee Says ,Ndia 39s Most Trusted News Brand ,As Always Celebrated The Incredibly Rich Socio Cultural Fabric Of Our Country Durga Puja Is One Largest Festivals In Nation ,N Which People From All Sections And Communities Participate Come Together ,Ot Just Bengalis ,O Seek Durga Ma 39s Blessings 39 Maa Aaschen Tumi Kothaye Phirey Esho Kolkata Is Created For Puja To Celebrate And Reinforce This Value Of Coming Together ,Ore So With Those Most Precious To Us The Campaign Is About Celebrating Togetherness Even If They Are Miles Apart From Family And Friends Because Our Festival Teaches Celebrate 39 Life Quot This Year Video Has Been Scripted By Music Director ,Singer ,Yricist Anindya Chatterjee ,He Video Talks Of Puja And How Everyone Carry The Festivals In Their Hearts Wherever They Go ,Uch Like Their Loved Ones Watch The Video Here Www Facebook Com Toikolkata Videos 2620376601446122 This Story Has Been Provided By Prnewswire Ani Will Not Be Responsible In Any Way For Content Article ,

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