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A new era for college athletics: Student-athletes able to receive compensation on use of name, image and likeness
New rules took effect Thursday
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Updated: 6:18 PM EDT Jul 1, 2021
New rules took effect Thursday
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Updated: 6:18 PM EDT Jul 1, 2021
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STUDENT ATHLETES FEEL THIS IS NECESSARY. ANEWDR:HE T WAIT ENDED ON THURSDAY, COLLEGE ATHLETES ANNOUNCED DEALND A PARTNERSHIPS FOR THEIR USE OF NAME AND IMAGE AND LIKENESS. >> YOU ARE IN A BETTER POSITION AND SET UP YOUR FAMILY. IT IS GRE FORAT THE GAME. IT IS GREAT FOR COLLEGE. IT WILL TAKE GETTING UDSE TO. I BELIEVE THEY TOOK THE RIGHT EPST. >> MANY STUDENT ATHLETES ANNOUNCED DEALS LIKE NDA DAY ALLEN -- DANTE ALLEN WHO TEENED UP WITH MERCHANDISE. TEAMMATES JOINS A COMPANY FOR FANS THAT WANT A PERSONALIZED VIDEO. IN LOUISVILLE, JORDAN WATKINS JOINED IN, ANNOUNCING PARTNERSHIP WITH CARDINAL SPORTS THAT INVOLVED WEEKLY INTERVIEWS AND ADVERTINGSI SEGMES.NT >> THIS HELPS MY BRAND TREMENDOUSLY, BEING A HOMETOWN KID. IT WILL ALLOW ME TO GET BACKO T MY COMMUNITY. GIVE BACK TO MY COMMUNITY IN WAYS I COULD NEVER IMAGINE. >> WATKINS IS EXCITED FOR HIS FRIENDS AND TEAMMATES TO PROFIT OFF THEIR NAMES. HE IS CONFIDENT IT WILL NOT DIVIDE LOCKER ROOMS. HE USES AN ANAGYLO INVOLVING THE NFL. >> YOU HAVE PEOPLE WHO ARE MAKING MILONLIS AND MILLIONS THATRE A SITTING NEXT TO YOU AND YOU ARE NOT MAKING SO MUCH. IT IS PART OF IT. >> THIS MOMENT OF TIME IS NOT LOSTN O WATKINS. >> IT IS PART OF HISTORY. I AM GLAD TO BE PART OF THAT PART