A marketer's guide to Core Web Vitals and page experience
BrightEdge’s Jim Yu gives his CEO perspective on Google's focus on the user experience and the importance of preparing for Core Web Vitals and the Page Experience Update.
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Core web vitals (CWV) and the Page Experience Update are part of that evolution
Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit
The prospect of having searchers warned off from clicking on your organic listings is real
Optimizing user experience makes for a more delightful web experience for all. Back in May 2020, Google announced a major Page Experience Update was on the horizon, based on information taken from internal studies and industry research that demonstrates how users prefer sites with a great page experience.