‘So the next day I made a different crisp sandwich to wind him up, and then it was suggested I make one every day all month. ‘So I gave it a hashtag (on the back of Dry January I went for #CrispFebruary).’
He realised he was onto a winner: ‘Almost immediately the sandwiches became a hit on Twitter and started being liked and retweeted and commented on loads,’ says Ben. ‘And it’s all blown up from there!’
‘It’s going really well and I’m enjoying it immensely. It’s just a bit of fun and the divisive nature of some of sandwiches has meant a lot of people having a laugh. ‘Lockdown has been tough, so a bit of light relief has been welcome.’