From 1981 to 2017, the United States had only one one-term president. That president was George H.W. Bush. Today, he is regarded as one of the most universally liked and admired people on both sides of the political spectrum. Bush's strong suit was not his ideology, his speaking, or his policy depth. What people liked about him was his character, which is something that Jean Becker explores in her new book, Character Matters.