She wrote: "We shouldn't be ascribing moral labels to food and exercise or encouraging people to adopt an earn and burn mentality; it's the fall out from these damaging marketing campaigns that I see only too well in clinic."As a mainstream fitness magazine, why not use the opportunity to promote the positive mental and physical health benefits to be gained from going outdoors/ exercise; improved mood, better sleep, more energy etc. Disappointing."
Advertisement
The magazine replied to Vohra's tweet saying: "Sorry to hear you've seen some distressing examples of food issues. We weren't saying people had to burn off calories."The reality is that some people will have eaten more than usual and may be feeling that they want to do something about it. Or some people may feel OK with it."Other health and fitness professionals also condemned the magazine's stance.