89.5% influencers witness a dip in engagement post ASCI guidelines: IPLIX survey

Mumbai: Influencer marketing and talent management agency, IPLIX Media has released insights from an independent survey on influencer sentiment post-release of ASCI guidelines 2021. According to the survey, nearly 89.5 per cent of influencers witnessed a dip in engagement on their content since ASCI guidelines went live. However, over 56.7 per cent of respondents (influencers)

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