80% of consumers are open to trying cultivated meat, study says

Dive Brief:
Four in 10 consumers in the US and the UK are highly likely to try cultivated meat, according to a study conducted North Mountain Consulting Group and commissioned by Aleph Farms, a developer of cell-based meat. The survey of 2,018 U.S. and 2,034 UK consumers, which was published in Foods journal
, found that another 40% would consider trying it while 20% were not open to eating it at all. 
Younger consumers were most open to eating cultivated meat, with 49% of Gen Z and 45% of millennials highly likely to try it. Only 33% of baby boomers were highly likely to eat cultivated meat, and this group also had the highest percentage unwilling to try it at 28%.

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