The finding is a part of Criteo's ‘COVID-19 Impact on Marketing’ report
Criteo's ‘
Marketing’ report highlights the impact of COVID-19 on consumer buying behaviour.
Criteo surveyed 1,000 senior marketing executives globally, including 105 in India, to learn more about their plans for 2021.
According to the report, 43% of the marketers surveyed in India said that due to Covid-19 their business had seen a drop in revenue in 2020.
54% of marketers said that Covid-19 has led to more website sales/bookings.Criteo's ‘COVID-19 Impact on Marketing’ report released today revealed that for 8 out of 10 marketers in India,
digital marketing spends have increased due to Covid-19.