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By James Garvert
Sep 18, 2020 5:00 AM PT
It's no secret that robocalls, spam and call spoofing have all but destroyed Americans' trust in telephone calls -- to the point that many individuals have essentially stopped answering the phone. A widely cited
Consumer Reports survey conducted in December 2018 suggests that 70 percent of U.S. adults will not respond if they do not recognize the number or if the caller's number is anonymous.
This refusal to answer is certainly understandable from the consumer's point of view (and we're all consumers, after all), but it is costly for organizations that need to conduct business over the phone and have difficulty connecting with their customers.