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One category that continues to draw more players is the healthy soft drink market. It seems like there’s no end to the performance waters and other drinks that continue to launch.
But there’s a reason for this. More Americans are realizing that sugary, high-calorie soft drinks aren’t a food group. And as they transition from consuming traditional soft drinks to new options, there’s a huge opportunity for new brands to show up and either make it big on their own, or get acquired by a major beverage producer.
CELH is one of those consumer stocks that is moving in the right direction. Launched in 2004, it focuses on healthy flavored, non-carbonated performance water drinks that have science to back up its claims.