April 29, 2021
Instagram/skincarebyhyram
Even before the pandemic, content creators who shared their skincare knowledge were gaining popularity on social media. But when the world went under varying degrees of isolation and we all stayed at home, “skinfluencers”, or skin influencers, really started to have their moment.
From how to battle “maskne ” (acne caused by wearing masks) to understanding different ingredients and how best to use them, skinfluencers suddenly found themselves in high demand.
Of the plethora of fun and informative content creators out there, here are five influencers to follow so you can up your skincare know-how, from how to choose the right products to what marketing lies to look out for.