Email marketing might elicit a yawn from digital marketers focused on more bleeding-edge and trendy technologies, like social media marketing or targeted content marketing. But those folks are missing out on one of the most powerful arrows in any marketer's quiver; a cheap solution that delivers steady, successful results.
If you're shopping for such a tool, you'll see companies once focused solely on email marketing expanding into more holistic digital marketing suites, which include components like varying degrees of customer relationship management (CRM), social media outreach, marketing campaign automation, and especially advanced analytics. Email marketing remains a core component of all these new, multi-tiered services because it just plain works.