Published May 24, 2021
Andrew Hutchinson
Content and Social Media Manager
While TikTok has seemingly stolen some of its thunder of late, Instagram still remains a key focus for marketers - and rightly so.
The platform now has more than a billion active users, while Instagram Stories alone sees more than 500 million active users every single day. Even with younger generations seemingly becoming more aligned to TikTok clips, the reach and engagement on Instagram is still incredibly high, and if you're looking to maximize your digital presence and reach, it remains a platform that you simply have to consider within your strategic planning.