29 Years On Cox Finally Gets-it, Teams with Roku to Measure how TV Streaming Impacts the Consumer Automotive Journey (We Showed Them This Data In 1994)

Today, Cox Automotive and Roku announce they will pair industry-leading data from Cox Automotive with TV streaming data from Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico*, to better measure TV streaming advertising. Auto marketers can better quantify exactly how advertising in streaming TV impacts web browsing, vehicle sales, and more.

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