First Posted: May 16, 2021 11:18 PM EDT
Photo : Photo by Chris McGrath/Getty Images
Giving people of Mexico access to solar-powered appliances, a 28-year-old Mexican changed the microfinance scene in the country with his simple notion that even those who do not have a lot of money will pay for what they really need.
Yusef Jacobs launched "Graviti," which is a "buy now, pay later platform" for basic home appliances. It is dedicated to the unbanked sector of the Mexican population.
According to CNBC, Yusef Jacobs shared that what they measure is the customer's need for a certain product because for them, if they truly need it, they will pay for it.