2023 Lotus Emira First Look: Beyond the Evora

2023 Lotus Emira First Look: Beyond the Evora
Angus MacKenzie,Manufacturer
© Manufacturer
Lotus Emira Front 3qtr Portrait
Lotus has been building sports cars at its small factory in Hethel, England, since 1966. Back then, in an era before multi-car households were common and when only farmers drove Land Rovers, many Lotus customers used their Elans and Europas as daily drivers. The 2023 Lotus Emira aims to recapture that spirit. This new Lotus has been designed from the wheels up to be a sports car that can be driven every day.
"We've always wanted to do a more usable everyday car," says Lotus managing director, Matt Windle. No, Lotus isn't going soft: Vehicle attribute engineer Gavan Kershaw insists the well-equipped Emira will still drive like a Lotus, with responsive handling and a good ride. But Windle says moving away from spartan sports cars like the Elise, Exige and Evora will attract more mainstream buyers who want an interesting alternative to a Porsche Boxster or Jaguar F-Type, and help Lotus boost its global sales from its current 1,500 to 1,600 cars a year to 4,800 cars a year.

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