Ferrari 250 GTO bought at auction for $51.7 million – and that could be a bargain. It's a horrendous sum, but significantly less than expected: a Ferrari 52 GTO cost "only" just under 250 million dollars at a US auction. No Ferrari has been auctioned off at a higher price so far. The bright red sports car had belonged to a collector from the USA for 38 years before changing hands on Monday evening. Sotheby's did not disclose who the successful bidder was.