Establishing equity
Greater representation is lacking in the food and beverage industry, and Gen Z and Millennials are demanding change.
The food and beverage industry previously took a long, hard look at its ingrained attitude of exclusivity and tolerance when the #MeToo movement emerged, and the #BlackLivesMatter movement pushed back against brands exhibiting empty social media sentiment and actions.
Brands that are listening include Costco, which has committed millions toward the Black Economic Development Fund in an effort to close the racial wealth gap by encouraging corporations to make investments designed to improve economic opportunity for Black Americans.
Wellness is no longer an exclusive, top-shelf luxury reserved for those who can afford it. Inclusive nutrition is here. New brands and platforms, like Happy Family Organics and Target’s Good & Gather, are eliminating prohibitive cost barriers and developing luxury offerings for the mass market.