Sam Marshall uses technology as a front. Let me explain: he uses intranets, microservices, collaboration tools and other components of the digital workplace as a means to open up businesses conversations around strategy, governance, communications, access to knowledge and more. He learned this perspective after helping roll out Unilever's first global intranet and seeing the reaction (or lack therein) of employees to the roll out. It was then he realized the intranet project needed to do more than just give a dedicated space to file an expense report to consider how it might enable new, improved approaches to work that help employees accomplish daily tasks.