The investment by 12 Flags comes at a time when cafe chains in India are growing faster than quick service restaurants (QSRs), fuelled by younger set of consumers, aspirational demand, and menu innovation. In addition to new-age speciality coffee chains such as Blue Tokai, Third Wave and Slay, there are legacy brands such as Tata Starbucks, Costa Coffee and Barista, as well as relatively newer global entrants to India like British chain Pret a Manger and Canada's Tim Hortons, all of which are fuelling demand for cafes.