10 Monday AM Reads
My back to work morning
train WFH reads:
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Ford’s F-150 Lightning Is Winning the EV Truck War for One Simple Reason This is a case of the early bird getting the worm, but not in the way you might expect. While other automakers may beat Ford to the starting line, Ford is set to beat everyone else to market with an electric truck that’s accessible, affordable and enticing to America’s gas-loving truck owners — and there are a heck of a lot of them. (Inside Hook)
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SoftBank Answered Critics With a Strong Turnaround. Its CEO Explains What Comes Next. Faced with widespread doubts about the company’s strategy, Masa has answered his critics with stellar performance. The past 18 months fundamentally revamped the 40 year-old company. The result is a more rigorous approach to investing, a clearer mission, and an increased conviction that SoftBank can generate substantial returns by investing in artificial-intelligence plays. (Barron’s)