Detailed description is A kitchen staple for over 90 years, Ginsu kitchen cutlery is known for its extreme sharpness and ability to cut through anything! . In 1978, the world was introduced not only to Ginsu brand cutlery, but a new way of television marketing. Ed Valenti and Barry Becher, founders of Rhode Island based direct marketing agency Dial Media, discovered a knife set made in Fremont, Ohio by the Douglas Quikut Division of the Scott Fetzer Company. The "Eversharp" needed a more appealing name to help it gain attention in mainstream media. The "Eversharp" received a name change, now being branded as the Japanese sounding "Ginsu".. . The groundbreaking commercials began with a dramatic voice over: "IN JAPAN, THE HAND CAN BE USED LIKE A KNIFE" with a man in a white karate uniform breaking a stack of boards with his bare hand. "BUT THIS METHOD DOESN'T WORK WITH A TOMATO"; and as you can imagine, the hand smashes the tomato, which makes a mess. At this moment, the world got it's first glimpse of the "Ginsu" knife. It could "cut through a nail, tin can, and radiator hose, and still cut a tomato paper thin." These examples were meant to be testaments to the knives ability to stay sharp for a lifetime of use.. . Ginsu became a household name from these infomercials, with the commercials becoming a staple in the history of marketing stratagies. Using phrases such as "CALL NOW" and "SUPPLIES ARE LIMITED" created a since of urgency, which aided in selling 2-3 million knife sets within 6 years, and effectively launching a legacy of cutlery that exceeds customer expectations.. . In the years since that first infomercial, Ginsu has continued to offer the same quality of cutlery with updated cosmetics to match current trends in style. The Ginsu line of cutlery now offers 5 distinct lines of knives, offering Ginsu reliability and craftsmanship in Damascus Stainless Steel, Forged Japanese Stainless Steel, Serrated Japanese Stainless Steel, and with an assortment of handle materials and styles.. . Although a lot of things in life have changed over the years, the durability of Ginsu Cutlery still remains. A testament to the legacy started by Ed Valenti, Barry Becher, and the makers of the "Eversharp" that has endured the times without wavering from it's promise to customers. " A Lifetime of Use."
Established in the recent years Ginsu in lawrence , alabama in united-states.
This is a well known establihment acts as one-stop destination servicing customers both local and from other of the city.
Over the course of its journey , this business has establihed a firm hold in the [category].
The belief that customer satisfaction is an important as it products and services , have helped this establihment garner a vast base of customers and continue to grow day by day
Foods is provided with high quality and are pretty much the highlight in all the events in our lives.
Sweets and food are the ideal combination for any foodies to try and this Ginsu is famous for the same.
This has helped them build up a loyal customer base.
They have started a long journey and ever since they have ensure the customer base remains the same and growing month on month.
As they are located in favourable location , becomes the most wanted space for the tourist.
For any kind and assistance , it is better to contact them directly during their business hours.
Premises has a wide parking area and need to avail special permissions for parking.
Pets inside the premises are not allowed and require additional permission.
Cashless payments are available and extra charges for the credit cards are levid.
They are listed in many of the food delivery networks for home delivery with appropriate charges.
They accept cards , cash and other modes of payments
Tips are not actually encouraged but customers are willing to offer any benefit as needed.
There you can find the answers of the questions asked by some of our users about this property.
This business employs inviduals that are dedicated towards their respective roles and put in a lot of effort to achieve the common vision and goals.
It is a effortless task in communiting to this establishment as there are various modes available to reach this location.
The establishment has flexible working timings for the employees and has good hygene maintained at all times.
They support bulk and party orders to support customers of all needs.
