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Charli and Dixie D’Amelio Launch Social Tourist Athleisure Line
Charli and Dixie D’Amelio Launch Social Tourist Athleisure Line
A trend-forward fashion brand created by two social influencer sisters in partnership with Hollister.
A trend-forward fashion brand created by two social influencer sisters in partnership with Hollister.
May 24, 2021
Social Tourist, a new trend-forward brand created by Charli and Dixie D’Amelio with Hollister Co., was officially launched. The social media lifestyle brand allows teens to experiment with fashion by incorporating the sister’s style with their own. Social Tourist will be available exclusively in Hollister stores and online. This launch is the first of many to come between the sister social media powerhouse and Abercrombie & Fitch Co.
Morehappydenimdance-tiktokDixie-damelioKristen-scottMarc-damelioAbercrombie-fitch-coHollister-coSocial-touristDixied-amelioMarcd-amelioTik-tokGlobal-brand-president