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Doritos and RYOT Studio launch AR game with prizes including a PS5
February 1, 2021 10:57
Doritos has launched its latest campaign in the form of an augmented reality competition created by Verizon Media’s branded content division RYOT Studio.
The new Augmented Reality (AR) game, ‘Doritos Quest’, gives players the opportunity to win from instant prize pool, as well as the ultimate prize, a PlayStation5 (PS5).
Doritos Quest requires players to hunt around their local area to collect all four Playstation Shapes, with a chance to win a PS5 console, with the game available by a mobile-only website developed by RYOT Studio.