When Hyatt acquired Two Roads Hospitality for $480 million back in 2018, it added five lifestyle brands to its portfolio, including the Asia-based luxury chain Alila. For its part, Alila had already rebranded one of California’s most iconic coastal resorts, Ventana Big Sur. But more recently, it also planted its flag in wine country, turning …
Feb 9, 2021
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From complimentary breakfast to late check-out and lounge access, loyalty to a hotel program can provide tremendous value. As such, most travelers focus on earning, maintaining and utilizing hotel elite status in one or two hotel loyalty programs. Before the coronavirus pandemic halted our travel, my husband and I lived out of hotels while traveling full-time as digital nomads. So, it may not surprise you to learn we hold mid to high tier status in more than six hotel loyalty programs.