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A look back at 2020: Synergies between the Russian and European packaging markets 17 December 2020 Expand Evgenia Uvarova, project manager at SCHNEIDER GROUP, takes an in-depth look at the European and Russian packaging markets in 2020 and the synergies between the two. Despite the pandemic crisis the world faced in 2020, both European and Russian markets prove that the packaging industry was able not only demonstrate stable demand in its significant sectors, but also develop and implement new rules. Nevertheless, the industry landscapes of those two markets are shaped by different dynamics. The European market has a good industrial base which is responding to the demands of the value chain and end customers. The technical base and resource efficiency provide the possibility to apply new standards, follow trends, and be more flexible by responding to different social preferences. A good example is the industry response on the social awareness about packaging damage to environmen

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