How has the past year been for Boucheron?
We’ve had to rethink pretty much everything. Since the beginning of 2020, we’ve adapted to a new way of doing business. Before the pandemic, luxury businesses were highly concentrated on tourism.
What lessons have you learnt in the last year?
Adapting to new circumstances has made us very agile and creative, and we invented new ways of doing business that will still be relevant even when the pandemic is over. We become stronger in difficult times and it’s very important to be able to see the positive side of things.
Historic Paris Jewelry House Makes Waves With Holographic New Collection
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Nudo rings in rose gold set with white topaz and diamonds by Pomellato
It’s time to get creative with the way you wear your rings. Italian jewellery house Pomellato is known for its playful Nudo collection, which is set with numerous coloured gemstones, including amethyst and rose quartz. Sleek, sophisticated and cleverly mounted with a no-prong setting, this elegant line features designs that can be stacked, mixed and matched.
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Boucheron
Plastron Émeraudes transformable necklace in white gold and platinum set with emeralds, emerald beads, onyx and diamonds by Boucheron
Boucheron has unveiled its new Histoire de Style, Art Déco high jewellery collection, which has been designed by creative director and visionary jeweller Claire Choisne. For the diamond-drenched line, Choisne delved into the French house’s abundant art deco archives and championed a profusion of niche techniques and materials. But it’s her Plastron Émeraudes necklace that steals the show.
It’s anecdotes such as these that Claire Choisne truffles out when researching 163 years of design history in Boucheron’s archives.
Choisne joined the heritage make as its creative director in 2011; working with Boucheron’s 2015-appointed CEO Hélène Poulit-Duquesne, she today dreams up two high jewellery collections annually, presented in January and July. And while Choisne’s summer-reveals surprise with material experimentation, with her January collections the French creative regularly finds new expressions of Boucheron’s biography. “I look at the past, what Boucheron did and I give my own vision of it,” Choisne explains. “It helps me to focus on style and how people will wear the pieces today.”
Sell hello to the fresh face of high jewellery for 2021
Bold and youthful, gender-fluid, mismatched and launching online, this is what the most luxurious jewels look like in 2021.
22 February 2021
by
MARIA DOULTON
The world may be upside down but in the high jewellery ateliers of Place Vendôme, Bond Street, Ginza and Milan master craftsmen continue to work. Against the odds, the top jewellery houses capable of funding costly high jewellery collections have unveiled their dazzling collections in conjunction with the (virtual) January Haute Couture 2021 week in Paris.
High jewellery creations are planned some two years in advance so it is fair to say that these collections were probably already on their way into the workshop by the time the first COVID pandemic lockdown came into force at the start of 2020. Alongside Van Cleef & Arpels, Pomellato and Chanel - whose collections we covered a few weeks ago – Boucheron, Buccellati, David Morris, De Beers and Tasaki presented
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