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Apple has today highlighted the story of Bob March and how his Apple Watch saved his life.
Apple has highlighted the story of Bob and Lori March, and how an Apple Watch anniversary gift saved Bob s life.
From the new feature:
Last September, Lori March gave her husband Bob an Apple Watch for their 17th wedding anniversary. Bob was always reluctant to spend on himself, so when Lori presented him with the Apple Watch she told him, An investment in your health is an investment in our future.
She had no idea at the time how prophetic those words would be.
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Biogen has announced a new multiyear research study on cognitive decline that will be conducted using the Apple Watch and iPhone.
The observational study is being conducted in collaboration with Apple, according to the announcement, and is set to kick off later this year. The project s primary goal is to establish digital biomarkers for monitoring long-term cognitive performance and to spot early signs of mild cognitive impairment (MCI).
Biogen said it will be enrolling young and aging adults into its virtual study. The company said it has designed the project s consent form to keep patients in the loop on how their data is being collected and used, and all collected data will be encrypted to ensure privacy. Enrollees can end their participation at any time.
Apple s moves in 2020 highlighted how central its Watch is to its healthcare strategy.
When the pandemic hit, Apple teamed up with a range of health entities to roll out coronavirus-related initiatives and prove it could be a nimble healthcare partner.
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Apple is no stranger to healthcare, and its moves in 2020 highlighted how central its Watch is to its healthcare strategy. In this first installment of our Big Tech Countdown, we look back on Apple s top five healthcare moves from the year and how these moves could play out in 2021.
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Like most companies, Apple s plans for 2020 were upended with the rise of COVID-19. After initial hits to its production line, on-and-off store closures and remote working arrangements, executives said during Apple s fiscal fourth-quarter 2020 call that the tech firm weathered the storm with all-time records for revenue, earnings and cash flow – and that s before taking a look at its skyrocketing stock ticker. Apple products have been a window to the world for users as the pandemic continues, and our teams have met the needs of this moment with creativity, passion and the kinds of big ideas that only Apple can deliver,” CEO Tim Cook said in a statement to investors.