Local Tim Hortons gear up for ‘Camp Day’
SHARE ON: Photo: Ethan Morneau, staff
Tim Hortons is brewing up something special, partnering with customers this Wednesday to help send kids to camp.
‘Camp Day’ is set for tomorrow, with 100 per cent of proceeds from sales throughout the day of both hot and iced coffee donated to Tim Hortons Foundation Camps.
Now in its 30th year, the annual day raises funds for disadvantaged youth aged 12 to 16, putting them into a multi-year educational program at one of seven Tims Camps or current eCamp programs across North America.
Vancouver Island’s Danielle Purcell, owner of the Willow Point and Merecroft Tim Hortons locations in Campbell River, is encouraging locals to come out and show their support. She says it’s all for a ‘great cause’.
Photo: File
March 16, 2021
Tim Hortons will supercharge advertising, boost menu improvements around product quality and enhance the digital customers experience of the chain in Canada thanks to an investment of C$80M ($64,176,400 USD), according to a press release.
The brand recently upgraded its menu as part of its Back to Basics plan, including additions of dark roast coffee, Craveables lunch sandwiches and Canadian eggs in breakfast sandwiches. Part of this latest investment will heighten awareness of those initiatives, as well as additional menu enhancements this year.
The brand s Canadian mobile app active user base has grown approximately five-fold since 2018. In fact, about one-third of all Canadian adults have used the Tims Rewards loyalty program in the last 18 months. The recent investment will support that program and other strategic digital initiatives, as well as a substantial increase in overall advertising throughout the balance of the year.