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How Taking Care on Maui Makes for a More Meaningful Vacation

How Taking Care on Maui Makes for a More Meaningful Vacation Sponsored by The Maui Visitors and Convention Bureau Jun 1, 2021 Courtesy of Hawaiian Tourism Authority What is malama? Tap into the Hawaiian heritage of respecting the earth and culture for a life-affirming trip to Maui—filled with natural beauty, fascinating history, local character, and more. share this article The Hawaiian ancestral term malama means to care for or nurture. It’s a concept that’s never gone out of style on the idyllic island of Maui—in fact, it’s a way of life here—and the chance to take part ensures a journey here is great in more ways than one. The island’s inhabitants have taken great lengths to protect the natural environs over the centuries, and today encourage visitors as well to join them in cultivating a compassionate way of travel. Embedded in the idea is a stewardship of the hallowed ground for future generations to enjoy.

Hawaii Tourism Authority publishes Visitor Satisfaction Report

The Hawaii Tourism Authority (HTA) announced today the results of its Visitor Satisfaction and Activity report for the first and second quarter of 2018, offering valuable information and demographic data from visitors about Hawaii not provided in any other study from HTA. Published by HTA’s Tourism Research Division, the report’s findings analyze the opinions of visitors to Hawaii from eight major global markets – U.S. West, U.S. East, Japan, Canada, Europe, Oceania, China and Korea – as to the satisfaction of their overall experience and types of activities they participated in during the first and second quarter of 2018. Demographic profiles of survey respondents including income, education, employment status, life-stage segments and, for the first time, their relationship to the other members of their traveling party are also presented in the report for each quarter.

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