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Pandemic, wildfires wreak havoc on American wine industry Steve Prati, Special to Nashville Tennessean, USA TODAY NETWORK newsrooms in Tennessee © Steve Prati / For The Tennessean From left: Nonvintage (NV) Pasqua Hey French, 2019 Bread & Butter Chardonnay, 2018 Mt. Hermon Red, 2018 Norton Reserva Malbec, 2018 Rombauer Zinfandel, 2014 Faustino V Tempranillo. The American wine industry is going through a turbulent time. After decades of steady growth, the U.S. wine market was showing signs of softening even before the pandemic. The COVID-effect did boost retail sales for home consumption in 2020, but not enough to offset the loss in “on premise” sales (restaurants and bars). And then there were the West Coast wildfires.

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