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July 26 2021, 10:44 am | BY Ricki Green | 6 Comments
KiwiPlates has launched a new brand commercial from Saatchi & Saatchi New Zealand. The spot is a sweet love story set against the nostalgic backdrop of a roller skating rink and featuring the classic love song, I Love You Always Forever by Donna Lewis.
The campaign marks a slightly new approach for the KiwiPlates brand in showing how personalised plates can represent something truly meaningful in people’s lives.
Says Karl Plank, marketing manager of KiwiPlates: “Plates are commonly known for being fun and getting attention , but many people get them to celebrate things that are important to them. We wanted to shine a light on this aspect of personalised plates as a way to reach people who might not have considered one before.”
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