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Digital advertising is not as straightforward and transparent as many think


Advertising expenditure is beginning to recover from the significant budget cuts caused by the coronavirus crisis, with Dentsu forecasting global advertising spend to grow 5.8 per cent in 2021 to $579 billion.
For the first time, digital advertising will account for half of all advertising spend, with an overall growth rate of 10.1 per cent. But the digital media ecosystem is increasingly complicated with numerous layers in the form of partners and intermediaries.
So, while the cost of media is important, there are four key areas advertisers should focus on when buying digital media to ensure full transparency and management of where their marketing budget is being spent. ....

Stewart Morrison , Media Rating Council , Marketing Ads , Image Credit , Managing Director , ஸ்டீவர்ட் மோரிசன் , மீடியா ரேடிஂக் சபை , படம் கடன் , நிர்வகித்தல் இயக்குனர் ,