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Jason Koski/Cornell University
Top row: Industry leaders and alumni judges at the Cornell Hospitality Business Plan Competition, held virtually May 1. Bottom row left to right: Shaily Patil, MPS-RE ’21, and Jacob Tannenbaum, MPS-RE ’21, members of winning team Life After Life. Green cemetery wins hospitality business pitch contest
May 4, 2021
A monetization platform connecting consumers to restaurants through influencers’ content and an algorithm-based trip-planning concierge were among the pitches presented during the 11th Cornell Hospitality Business Plan Competition, an annual entrepreneurship event that presents cash prizes for the top three finishers.
Hosted virtually May 1 by the School of Hotel Administration’s (SHA) Pillsbury Institute for Hospitality Entrepreneurship (PIHE), the competition’s $25,000 first prize went to a concept addressing the problem of unaffordable and unsustainable funeral practices in America through conservation cemetery par
Mason Studio Creates Mobile Mercantile Retail Concept
April 26, 2021
Photography courtesy of Mason Studio.
Due to the pandemic, it is estimated that 40 percent of North American employees are working from home, causing shops in formerly crowded central business districts to struggle. These were the problematic dynamics at the forefront of the minds of Mason Studio founders Ashley Rumsey and Stanley Sun as they ideated Mobile Mercantile. A retail concept inspired by the resurgence of food trucks, it would enable businesses think clothing and beauty brands, distilleries, hair salons, bridal boutiques to take their operations almost anywhere. The Toronto-based Mason partners, known for their work with Kimpton Hotels, envisioned repurposing trailers or trucks, with the help of their longtime fabricator Juiceworks, into pods that can be stationed on streets or in parking lots. “We believe the future of retail is flexibility and hybridity,” Rumsey says. The smallest option, at 12