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Kayla Itsines Announces Major News with Her Sweat App Shape 2 hrs ago © Provided by Shape Courtesy of SWEAT
The next chapter of Kayla Itsines fitness journey is about to begin. On Tuesday, the personal trainer and Instagram sensation announced that her Sweat app (Buy It, $20 per month, join.sweat.com) had been acquired by iFIT, a global health and fitness technology company that includes the NordicTrack, ProForm, and Freemotion brands. Through Sweat, we have created an incredible community of women who have changed their lives through fitness, says Itsines. I m so excited to be able to reach and support even more women around the world with the iFIT team.
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Aussie fitness entrepreneur Kayla Itsines sells Sweat app for $400 million
SWEAT co-founder Kayla Itsines.
Kayla Itsines’ Sweat app has sold to US fitness tech company iFIT for a reported $400 million, bringing the app she founded from her Adelaide garden to an even broader global audience.
Sweat was founded in 2015 by Itsines and then-partner Tobi Pearce, following the launch of a fitness e-book. It has since grown into a fitness sensation, reaching a community of more than 50 million people across its social channels and app.
Now a team of 13 trainers offer some 5,000 workouts and 26 exercise programs. The app is available in eight different languages, across 155 countries.
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