Hobbs & Towne Assists LifeLabs Design in CEO Search
April 26, 2021 – Executive search firm Hobbs & Towne has recruited former North Face executive Scott Mellin as CEO of the newly formed company LifeLabs Design, a commercial brand built on patented textile technologies from two Stanford University scientists. The assignment was led by partners Ryan Houder and Tom Watchko. LifeLabs Design revolves around the earlier work of Yi Cui, director of Stanford’s Precourt Institute for Energy, and Meng Sui, CEO of EEnotech and 4C Air Inc.
“LifeLabs is about textiles,” Mr. Mellin told Outside Business Journal. “Apparel will be an outcome of that, but when you think about all the major touch points in your life, there’s work, home, mobility, sport and sleep. When you look at all the different textiles across the five dimensions of your life, we have an array of patents that we can apply.” Mr. Mellin had been general manager of North Face’s Mountain Sports division. “My
Stanford University Leader Collaborates with former The North Face Innovation Expert on Global Textile Energy Transformation
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Stanford University Leader Collaborates with former The North Face Innovation Expert on Global Textile Energy Transformation
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North Face athlete Manoah Ainuu on Bingo World in Hyalite Canyon, Montana (Photo: Courtesy Austin Schmitz/The North Face)
Sponsored athletes are a staple of outdoor gear brands, from Salomon to ski maker DPS to Red Bull, lending credibility to a company’s products by employing them to notch impressive feats in enviable locales. The athletes also serve as brand marketers, walking or climbing, or wingsuit-jumping billboards. The North Face (TNF) began sponsoring expeditions soon after its inception in 1966, and sponsored climbers have been central to its identity ever since.
With one of the largest teams, TNF athletes have notched some particularly impressive feats recently. In 2018, Nelson and Jim Morrison became the first to ski the Lhotse Couloir from the summit of the world’s fourth-highest peak 27,940-foot Lhotse, which straddles the Nepal-Tibet border. That same year, David Lama summited 22,661-foot Lunag Ri, Nepal’s highest uncli