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Making Moves
This weekend s Open Air Artisan Faire at Santana Row marks a return to live events, but Bay Area artists have survived and even thrived in the pandemic through virtual shops
June 9, 2021 by Casey O Brien and Adam Joseph
ART OF ADAPTATION: Ezra Mara working in her San Jose studio. When galleries closed during the pandemic, she turned her Etsy shop into a successful business online.
Photo by Greg Ramar
Last year, San Jose artist Ezra Mara had heart surgery to fix a birth defect. The day after she got out of the hospital, the shelter-in-place pandemic quarantine went into effect.
A September 2020 Yelp study found that 800 small businesses are closing every day in the United States.
More data is needed to fully understand the scope of the pandemic s impact, but it s incredible to watch people beat the odds. Some Bay Area business owners have managed to adapt by making masks or starting something like a distance picnic company. Joe Haley and Mustafa Oberi started their company ParcNiks SF, to give people a safe space to eat outdoors and do it in style.
Lennotch Taplett, owner of LUXGROOM, also found a way to thrive in our new environment. For the past dozen or so years, I ve owned a barbershop in downtown Union Square and you know business was great, Taplett said. The pandemic really changed how I had to go about doing things. With the uncertainty of the opening and the closures, the best idea for me was to ask myself, How do I get my business back to my clients? A mobile barbershop was the perfect solution.