Report: Icebreaker To Undergo Restructuring
Icebreaker plans to eliminate from 40-to-50 jobs in its home country of New Zealand in a reorganization designed to better support global growth, according to the
Icebreaker will be split into three entities, two of which will continue to be based at its head office site in Auckland, New Zealand, and one at VF International in Switzerland.
According to the report, the move is designed to expand its global operations and expand its product offerings from outdoor clothing to more casual wear and smart workwear. VF said the reorganization would simplify operations and allow roles to be “situated closer to the markets they support.”
Shake-up at Icebreaker: US parent company VF Corporation puts retailer through restructure
6 May, 2021 12:30 AM
3 minutes to read
Icebreaker has plans to double the size of its business over the next four years. Photo / Heart of the City
Icebreaker has plans to double the size of its business over the next four years. Photo / Heart of the City
Aimee Shaw is a business reporter focusing on retail, small businessaimee.shaw@nzherald.co.nz@AceeyShaw
VF Corporation-owned merino wool clothing company Icebreaker is undergoing a major restructure, with up to 50 local staff set to lose their jobs. The Ponsonby-based retailer, which operates 16 shops in New Zealand, six in
The new organisation was still being finalised but about 40 to 50 jobs were likely to be lost by September 30, van Mossevelde said. “Following a strategic review in line with the aspirational goal to double the icebreaker business by 2025, VF has taken the decision to restructure its icebreaker business to enable future brand growth,” he said. Icebreaker has 16 shops in New Zealand, six in Australia and 15 in North America. The changes to the business will not affect consumers or the shops, van Mossevelde said.
SUPPLIED
A restructure of Icebreaker that will split the marine wool clothing company in three. Icebreaker was launched by Jeremy Moon in 1995 when he was 24 years old. It was sold to VF Corporation in 2017 for $288 million.
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