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If youâre going to brave the outdoor world on New Yearâs Eve, you might as well do something special. And if youâre a fan of rare bourbons, The Sutler will be the place to be to ring in the new year, or at least to ring in 10 p.m. with the city-mandated last call.
Itâs always a difficult balancing act for bars and restaurants to figure out what to do with the stores of severely allocated rare whiskeys that they receive over the course of the year. Some spots price them so high that only the biggest ballers will have the wherewithal to try them, while others put more reasonable prices on their special pours, meaning that one table of expense-accounters can run through a whole bottle of Pappy in one night. This also minimizes the potential profit for the restaurant while eliminating the opportunity for some of their regulars to discover a real treat.
LOUISVILLE, Ky. (WDRB) Pappy Van Winkle wasnât always the most sought-after bourbon in the world.
In fact, the Van Winkle family would have faded from the distilling business altogether were it not for third-generation proprietor Julian Van Winkle IIIâs toiling in the 1980s and 1990s to revive his grandfatherâs legacy.
âThe thing you learn is that Julian inherited this failing business essentially in 1981, when his father died, and for 15 or 16 years he couldnât get anybody to buy this stuff,â said author and ESPN senior writer Wright Thompson.
âPAPPYLAND: A Story of Family, Fine Bourbon, and the Things That Lastâ,â details the history of Louisville s Van Winkle family in the bourbon distilling business.