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Edutainment Licensing has secured a partnership with Redan to bring the NSPCC’s Buddy and Pantosaurus brands to the publisher’s leading children’s magazines.
In a campaign kicking off on March 4th this year, Buddy will feature in the Fun To Learn Friends and Sparkle World titles from Redan Publishing, while Pantosaurus will feature in the Fun To Learn Favourites.
Established in 1990, Redan is a leading independent publisher for the pre-school magazine sector with over 30 years’ experience and distributing over ½ million magazines a month.
The NSPCC’s Buddy is a bright green ‘speech bubble’ mascot used to communicate the NSPCC’s ‘Speak Out. Stay Safe’ (SOSS) campaign, which has so far reached 90 per cent of primary schools nationwide. The age appropriate assemblies and workshops are delivered to children across the UK to encourage them to speak out if something is worrying them.