Campaign Review: Petbarn charms, Reflections Holiday Parks confuses and 7-Eleven splits
In Campaign Review, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. This week: New Word Order s Scott Oxford and Archibald Williams Bram Williams evaluate the recent campaigns from Petbarn, Reflections Holiday Parks, and 7-Eleven.
July 15, 2021 9:28
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Scott Oxford, founder and creative director at New Word Order, says:
So I live in a household with cats and a dog and while I’m the sucker who does all the dog walks, poo pickups and occasional feeding, I am also the one who moans constantly about the money spent on toys and treats and beds and stuff for said animals! Which means I live with the people these ads are targeting and I reckon they’ve nailed some of those nuances beautifully.
Velocity Frequent Flyer member on track to fly to space
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Australian travel companies incentivising Aussies to get vaccinated | Holiday vouchers, frequent flyer points, free flights
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Friends compete to earn the most Velocity points at 7-Eleven
July 8, 2021 1:31
7-Eleven has launched a campaign to celebrate the ability to earn Velocity Frequent Flyer points at 7-Eleven via CHE Proximity.
It was announced in May this year that members of Virgin Australia’s loyalty program would be able to earn points at 7-Eleven stores.
The spots see a pair of friends competing with one another to see who can earn the most points at 7-Eleven.
Adam Jacka, head of marketing communications at 7-Eleven said: “As lockdowns ease, we are excited to help people take to the skies again by making earning Points everyday easier. Whether it’s an early morning freshly ground coffee, a delicious wrap for lunch, a fill up on fuel or a treat on the go, our customers can now earn Velocity Points to get to their next reward faster.
July 8 2021, 12:37 pm | BY Ricki Green | 18 Comments
7-Eleven has launched its partnership with the Velocity Frequent Flyer program through a new campaign from creative agency CHE Proximity.
Australia’s 10 million Velocity Frequent Flyer Members can now earn Points on everyday food, drinks, fuel and more at over seven hundred 7-Eleven stores.
Says Adam Jacka, head of marketing communications at 7-Eleven: “As lockdowns ease, we are excited to help people take to the skies again by making earning Points everyday easier. Whether it’s an early morning freshly ground coffee, a delicious wrap for lunch, a fill up on fuel or a treat on the go, our customers can now earn Velocity Points to get to their next reward faster.