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Alibaba Group Holding is encouraging consumers and content creators to start "planting grass", referring to its new Zhongcao marketing campaign that targets online shoppers and vendors on Taobao Marketplace, ahead of the e-commerce giant's annual Singles' Day retail festival this November. The 40-day, content-heavy campaign will be rolled out from Oct 1 across Taobao's different channels, including live-streaming platform Taobao.

United statesWei mengSouth china morning postKuaishou technologyAlibaba group holdingTaobao marketplaceSingle dayTaobao liveSouth china morningBlack fridayBeijing based kuaishouஒன்றுபட்டது மாநிலங்களில்வெய் மெங்தெற்கு சீனா காலை போஸ்ட்அலிபாபா குழு வைத்திருத்தல்ஒற்றை நாள்