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Anchor Brewing Company Releases Three Fan Favorites from Local Taproom to National Audience America s first craft brewery expands national beer portfolio with three refreshing new additions: Tropical Hazy IPA, Crisp Pilsner, and 100-calorie Little Weekend News provided by Share this article SAN FRANCISCO, March 2, 2021 /PRNewswire/ San Francisco s Anchor Brewing Company continues its 125th anniversary celebration with the release of three new beer styles, the first time Anchor has debuted three innovations together. Rolling out this week nationwide with a focus on California retail partners, the Tropical Hazy IPA, Crisp Pilsner and Little Weekend join Anchor s core portfolio of beers with year-round availability. This is also the first time the iconic brewery has released a Hazy IPA, Pilsner and 100-calorie beer. ....
“When a brand like Anchor gives you the opportunity to redesign their brand, that’s something you don’t say no to,” says Bryan Gregg, VP, executive creative director at R/GA San Francisco. In the course of the rebrand, R/GA had to walk a fine line between respecting the brand’s heritage and creating a bold new visual identity, Gregg says. The end result was simplifying the brewery’s look while emphasizing Anchor’s anchor, which serves a dual meaning: the stability of being settled, as well as the promise of a new journey when you “raise your anchor.” ....
Press release content from PR Newswire. The AP news staff was not involved in its creation. Anchor Brewing Commemorates 125 Years with New Look, Beers and Vision January 25, 2021 GMT SAN FRANCISCO, Jan. 25, 2021 /PRNewswire/ San Francisco’s Anchor Brewing Company celebrates its 125-year anniversary this February with new branding for its classic line of beers. Rolling out at retail partners nationwide starting in early February and for pick-up at Anchor’s Public Taps in San Francisco this week, the new look pays homage to the iconic brewery’s storied roots while forging a path forward for Anchor Brewing. With the debut, cans and bottles of Anchor Steam® Beer, America’s first craft beer and a San Francisco original since 1896, along with California Lager, Liberty Ale, and Anchor Porter will feature the retro-modern aesthetic. The recipes and legacy of these category-defining beer styles is upheld by Anchor’s Brewmaster Tom Riley, who started on the pack ....