By Philip Sedgwick
The team from The Wensleydale Experience, winners of the best tourism business at the recent Rural Business Awards A WENSLEYDALE-based business is celebrating being named as the country’s best rural tourism company. The Rural Business Awards aim to recognise and celebrate the successes of businesses operating in the UK’s rural economy – a sector which in England alone contributes £261bn to the nation’s economy, nearly a fifth of the country’s total economic activity. Held online for the first time due to the lockdown, in the 2020/21 national final, 12 category winners were announced following a record number of entrants. The winner of the Best Rural Tourism Business was North Yorkshire-based The Wensleydale Experience.