Much of the gender-balance movement has focused on fitting women into a traditional masculine culture and structure. We speak to Julia Muir, author of Change the Game; the Leader’s Route Map to a Winning Gender-balanced Business on how fixing women to fit in better is not the solution.
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In a special AM âguest opinionâ post to mark International Womenâs Day, Julia Muir explains how fixing car retail to to allow women to feel safe and thrive has little to do with being âwokeâ or âpolitically correctâ.
She wants to see industry leaders step-up to ensure that women are allowed to thrive in careers free from fear of exclusion, intimidation or attack .
Muir is the founder of the Automotive 30% Club, the chief executive of Gaia Innovation Ltd, and author of âChange the Game: The Leaderâs Route Map to a Winning Gender-Balanced Businessâ, which is widely available from today.