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Alastair Campbell, 63, will be guest presenting alongside Susanna Reid on ITV s morning show until Wednesday.
The temporary move comes during Mental Health Awareness Week, a cause that Mr Campbell has been a staunch advocate of in recent years, owing to his own mental health struggles.
GMB viewers were quick to share their frustration this morning with Mr Campbell s stiff and boring style of presenting.
But Tony Blair s former right hand man has already brushed off speculation he will be a permanent replacement for Piers Morgan, who left the show over a spat with ITV bosses after the Sussex s bombshell Oprah interview in March.
Alastair Campbell was today unveiled as Good Morning Britain s new guest presenter.
Tony Blair s former spin doctor will appear with Susanna Reid for three days beginning Monday May 10.
Today he said he was excited about getting stuck in to the new role but insisted he wasn t the new Piers Morgan - who recently quit the show after refusing to apologise for comments he made about Meghan Markle.
There is fierce competition for a permanent presenter to fill Mr Morgan s slot, with veteran GMB host Richard Madeley recently touted as the favourite.
Tony Blair s former spin doctor will appear with Susanna Reid for three days beginning Monday May 10. He is seen on a visit to the studio today